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Generation jewelers started in 1995 as a second generation to serve Watertown and surrounding areas fine jewelry needs.
We have a simple philosophy. Treat everyone with respect and don't make promises you can't keep .

In 2005 we added a collection of fine wines . These wines have been imported from around the world as well as the west coast of the United States.

If you are looking for fine wine and fine jewelry join us for an enjoyable shopping experience.

Welcome

We want to welcome you to experience the friendly atmosphere. A casual shopping experience is in store for you at Generation Jewelers. So if you are looking for a fine Wine or a fine Diamond - shopping at Generation Jewelers is for you.

We hope to see you soon !!!

Is value always a lower price?

The answer is "no."

Real value is knowing that your new fine jewelry will last. It will with proper care, sparkle and gleem not just in the showcase, but every time you put it on.

Real value is in how your jewelry is made as in quality of the material, the gemstone quality, and also how gemstones are set into the piece.

Real value is being able to come to us and get your jewelry cleaned and inspected to assure you a lifetime of enjoyment.

Real value allows you to go to your jeweler and have your jewlery repaired should an accident cause damage.

Real value is being treated as a client and not a number in a checkout line.

Sure price is a part of Real value and we do offer our jewelry at the lowest possible price that alows us to stay in business to serve you, but we also give you all of the above.

When you buy from us you will get to know us and be confident that your fine jewelry purchase has Real value.

Shop Generation Jewelers and discover Real value!

Hours:

Sunday - Closed
Monday - Closed
Tuesday - 9:00 am to 5:30 pm
Wednesday - 9:00 am to 5:30 pm
Thursday - 9:00 am to 5:30 pm
Friday - 10:00 am to 7:00 pm
Saturday -9:00 am to 3:00 pm

Celebrate Watertown with the Watertown Charm. Custom designed and hand crafted in sterling silver displaying the prominent W with a church and the 1st kindergarten surrounded by the flowing water of the Rock River. Only at Generation Jewelers and only $99.00

We are proudly located in Jefferson County, Wisconsin. You always miss out on the things that are right next door.
Come and enjoy what Jefferson County has to offer.