The summer is hot but this sale is even hotter.

Maxwell street days means savings.

We are closing out our watches so you save 40%-50% on all in stack watches from Citizen, Caravelle, and Wittnauer.

All diamond and gemstone jewelery at least 40% off with some up to 70% off.

Save like never before!!

Free wine tasting on Saturday July 24th

Is value always a lower price?

The answer is "no."

Real value is knowing that your new fine jewelry will last. It will with proper care, sparkle and gleem not just in the showcase, but every time you put it on.

Real value is in how your jewelry is made as in quality of the material, the gemstone quality, and also how gemstones are set into the piece.

Real value is being able to come to us and get your jewelry cleaned and inspected to assure you a lifetime of enjoyment.

Real value allows you to go to your jeweler and have your jewlery repaired should an accident cause damage.

Real value is being treated as a client and not a number in a checkout line.

Sure price is a part of Real value and we do offer our jewelry at the lowest possible price that alows us to stay in business to serve you, but we also give you all of the above.

When you buy from us you will get to know us and be confident that your fine jewelry purchase has Real value.

Shop Generation Jewelers and discover Real value!

We want to welcome you to experience the friendly atmosphere. A casual shopping experience is in store for you at Generation Jewelers. So if you are looking for a fine Wine or a fine Diamond - shopping at Generation Jewelers is for you.

We hope to see you soon !!!

Hours:

Sunday - Closed
Monday - Closed
Tuesday - 9:00 am to 5:30 pm
Wednesday - 9:00 am to 5:30 pm
Thursday - 9:00 am to 5:30 pm
Friday - 10:00 am to 7:00 pm
Saturday -9:00 am to 3:00 pm

We are proudly located in Jefferson County, Wisconsin. You always miss out on the things that are right next door.
Come and enjoy what Jefferson County has to offer.